Effective date: July 28, 2026
Calmer Family Rhythm respects your privacy. This Privacy Policy explains how Diana Itoje, trading as Calmer Family Rhythm, collects, uses, stores and shares personal information when you:
Purchase a digital product
Download a free resource
Subscribe to an email list
Complete a website form
Contact customer support
Interact with our advertisements
By using this website, you acknowledge that you have read this Privacy Policy.
1. Who We Are
Business owner and legal business name: Diana Itoje
Trading name: Calmer Family Rhythm
Website: https://calmerfamilyrhythm.com
Email: calmerfamilyrhythm@gmail.com
Business address: 1 Albert Road, Woodstock, Cape Town, South Africa
Country of operation: South Africa
For the purposes of applicable privacy laws, Diana Itoje, trading as Calmer Family Rhythm, is the responsible party for the personal information collected through this website.
2. Information We May Collect
Depending on how you use the website, we may collect the following categories of information.
Personal and contact information
This may include:
Your first and last name
Your email address
Your billing address
Your country or general location
Information you submit through a contact form
Purchase and transaction information
This may include:
The product you purchased
Your order number
The date and amount of your purchase
Your payment status
Refund or payment-dispute information
The email address associated with your purchase
Payments are processed by Stripe or another payment provider displayed during checkout. We do not normally receive or store your complete payment-card number, security code or banking password.
Communication information
We may collect:
Messages sent to customer support
Your questions and feedback
Details of an order problem
Reviews or testimonials you voluntarily submit
Please do not send medical records, diagnoses, school records, photographs or sensitive identifying information about your child.
Technical and usage information
When you visit the website, certain information may be collected automatically, including:
IP address
Browser type
Device type
Operating system
Referring website
Pages viewed
Approximate location
Date and time of visits
Links or buttons clicked
Cookie identifiers
Website and checkout activity
Marketing information
We may collect:
Whether you joined our email list
Which free resource you requested
Whether you opened or clicked an email
Your marketing preferences
Whether you interacted with an advertisement
3. How We Collect Information
We may collect personal information:
Directly from you when you purchase a product
When you subscribe to receive emails
When you download a free resource
When you contact customer support
When you complete a website form
Automatically through cookies and similar technologies
From service providers that help us process orders, deliver products or measure website activity
4. How We Use Your Information
We may use your personal information to:
Process your payment
Confirm your order
Deliver your digital product
Send download instructions
Restore access to purchased files
Respond to questions and support requests
Handle refunds, duplicate payments and disputes
Detect or prevent fraud
Maintain transaction, tax and accounting records
Operate and protect the website
Understand how visitors use the website
Improve our products, website and customer experience
Send marketing emails when permitted
Measure the effectiveness of advertisements
Comply with legal and regulatory obligations
Establish, exercise or defend legal claims
We will only use personal information for a legitimate and lawful purpose.
5. Legal Basis for Processing
Depending on the circumstances and your location, we may process personal information because:
It is necessary to complete a purchase or provide a requested product
You have given consent
We have a legitimate business interest that does not unfairly override your privacy rights
We must comply with a legal obligation
It is necessary to protect our legal rights or prevent fraud
You may withdraw consent where consent is the legal basis for processing. Withdrawing consent does not affect processing that was lawful before the withdrawal.
6. Email Marketing
If you subscribe to our mailing list or request a free resource, we may send:
Parenting resources
Screen-time transition tips
Product information
New-product announcements
Promotional offers
Educational emails
You can unsubscribe at any time by clicking the unsubscribe link included in our marketing emails or by contacting calmerfamilyrhythm@gmail.com.
Unsubscribing from marketing emails will not stop necessary service messages such as order confirmations, download links, security notices or replies to support requests.
We do not require you to subscribe to marketing emails as a condition of receiving a product you have purchased.
7. Cookies and Similar Technologies
Cookies are small files placed on a browser or device. They may help the website:
Operate correctly
Remember basic preferences
Process checkout activity
Prevent fraud
Understand website traffic
Measure advertising performance
Show relevant advertisements
The website may use the following categories of cookies:
Necessary cookies
These support essential website functions such as checkout, security, digital-product delivery and account access.
Analytics cookies
These help us understand how visitors use the website and which pages are useful.
Advertising cookies
If enabled, these may help us measure advertisements and show relevant advertising on other platforms.
Tools used may include:
Meta Pixel
Pinterest Tag
Google Analytics
Systeme.io tracking tools
Similar analytics and advertising technologies
Where legally required, non-essential cookies will only be used after consent has been provided.
Visitors may use the website’s cookie-consent tool or browser settings to reject or delete non-essential cookies. Disabling cookies may affect some website features.
8. How We Share Information
We may share information with service providers that help us run the business, including:
Stripe for payment processing
Systeme.io for website pages, checkout, email communication and digital-product delivery
Website-hosting and domain providers
Email-delivery providers
Cloud-storage providers
Analytics providers
Advertising platforms, if advertising technology is enabled
Accountants, legal advisers and other professional service providers
Fraud-prevention and security providers
Government, regulatory or law-enforcement authorities when legally required
These providers may only receive information reasonably necessary to perform their services.
We do not sell personal information for money.
Some privacy laws define targeted advertising or certain transfers to advertising platforms as “selling” or “sharing.” Where those laws apply, eligible visitors may request to opt out.
9. International Data Transfers
Some service providers may process or store information outside South Africa or outside the country where a customer lives.
Where required, we take reasonable steps to use providers and safeguards intended to protect personal information during international transfers.
By using an international online service, you understand that information may be processed in countries with privacy laws different from those in your location.
10. How Long We Keep Information
We retain information only for as long as reasonably necessary to:
Deliver products
Provide customer support
Maintain business and transaction records
Meet tax, accounting and legal obligations
Resolve disputes
Prevent fraud
Enforce agreements
Transaction records may be kept for the period required by applicable tax, accounting and consumer-protection laws.
Marketing information may be retained until you unsubscribe or request deletion. We may retain a limited record of an unsubscribe request to ensure that future marketing messages are not sent.
Support messages may be retained for as long as reasonably necessary to resolve the issue and maintain an appropriate business record.
11. Your Privacy Rights
Depending on where you live, you may have the right to:
Ask whether we hold your personal information
Request access to your personal information
Correct inaccurate or incomplete information
Request deletion of eligible information
Object to certain uses of your information
Restrict certain processing
Withdraw consent
Request a portable copy of eligible information
Opt out of direct marketing
Opt out of certain targeted advertising activities
Submit a complaint to an appropriate privacy regulator
To submit a privacy request, email calmerfamilyrhythm@gmail.com with the subject line:
Privacy Request – Calmer Family Rhythm
Include enough information for us to identify the relevant record. We may ask for reasonable verification before disclosing, correcting or deleting personal information.
Some information may need to be retained when required by law or for legitimate fraud-prevention, transaction-record or legal purposes.
12. South African Privacy Rights
Calmer Family Rhythm aims to process personal information in accordance with South Africa’s Protection of Personal Information Act, 2013, commonly known as POPIA.
You may contact us first if you have a concern about how your information is processed.
You may also contact the Information Regulator of South Africa using the official contact information published on its website.
13. Children’s Privacy
The website and products are intended to be purchased and used by adults, parents and caregivers.
The website is not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13.
Parents and caregivers should not submit:
A child’s complete name
A child’s photograph
A child’s address
School information
Medical information
Diagnoses
Other sensitive information that could identify the child
If you believe that a child has submitted personal information to us, contact calmerfamilyrhythm@gmail.com so we can investigate and, where appropriate, delete the information.
14. Data Security
We use reasonable administrative, organisational and technical measures to protect personal information.
However, no website, payment system, internet transmission or electronic-storage system can be guaranteed to be completely secure.
Customers are responsible for protecting access to their email accounts, devices and downloaded files.
15. Third-Party Websites
The website may contain links to third-party websites, platforms or services.
We do not control those third parties and are not responsible for their privacy practices, availability, security or content. Review the privacy policy of any third-party service before submitting information.
16. Changes to This Privacy Policy
We may update this Privacy Policy when:
Our services change
Our technology changes
We use new providers
Legal obligations change
We introduce new marketing or analytics tools
The updated version will be posted on this page with a revised effective date.
Material changes may also be communicated by email or through a website notice when appropriate.
17. Contact Us
For questions about privacy or personal information, contact:
Diana Itoje
Trading as Calmer Family Rhythm
1 Albert Road
Woodstock, Cape Town
South Africa
Email: calmerfamilyrhythm@gmail.com
Website: https://calmerfamilyrhythm.com